Description
Shannon Lohr – Factory 45 | 38.0 GB
Factory45 Program Overview
Factory45 is a self-paced, comprehensive program designed for sustainable fashion entrepreneurs, guiding them from concept to product launch. It offers a mix of action-based modules, vetted supply chain resources, templates, and virtual training to support building a sustainable fashion business.
Program Modules
Module 1: Sourcing
Learn to research and source sustainable fabrics and materials effectively.
- Access to a database of hundreds of sustainable suppliers.
- Ready-to-use scripts for supplier communication.
- Detailed insights on sewn manufacturing and sourcing.
- Sustainability overview to help select eco-friendly fabrics.
- Templates for material inventory and spec sheet creation.
Module 2: Brand Identity
Develop your brand and communication strategy.
- Lean business principles to keep you debt-free.
- A complete brand strategy to target your ideal customers.
- Pre-launch strategies for lead generation and customer engagement.
- Tactics for long-term customer retention.
Module 3: Pre-Production
Connect with professionals to turn your ideas into prototypes.
- Access to vetted patternmakers and samplemakers.
- Resources for navigating sewn manufacturing as a beginner.
- Production partners offering low minimums and fair wages.
- Budgeting tools and sustainable packaging resources.
Module 4: Ecommerce Marketing
Build buzz for your launch with targeted marketing strategies.
- Proven content marketing strategies to attract customers.
- Media and social media outreach for creating early product buzz.
- Focus on top-performing marketing strategies to ensure success.
Module 5: Preparing for Launch
Prepare to pre-sell your product and go into production smoothly.
- Detailed plan for launching a pre-sales campaign.
- Creative direction for marketing materials like videos and photos.
- PR strategies to communicate your unique selling points effectively.
- A roadmap for going into production with minimal stress.
Bonus Workshop Recordings
Get access to 100+ Factory45 workshops covering additional topics like:
- Avoiding red flags and scams.
- Email marketing and audience nurturing.
- Managing supply chains remotely.
- Working with influencers and negotiating partnerships.
- Financial fluency for entrepreneurs and more.
Homepage:
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