Description
Rob Andolina Google Ads Training Academy | 6.26 GB
The Google Ads PPC course from Clicks Geek offers a comprehensive and structured curriculum designed to teach anyone, regardless of experience, how to run successful Google Ads campaigns. Whether you’re a business owner managing your own ads or a marketing consultant serving clients, this course is tailored to equip you with the skills needed to master Google Ads across various niches.
Course Overview
This course is designed to simplify the complexities of Google Ads, providing a step-by-step guide for setting up campaigns from scratch. The course starts with foundational knowledge and progresses through advanced techniques to ensure that students can manage campaigns for optimal results.
Course Curriculum Breakdown
- Module 1: Introduction to Google Ads This module covers the basics of Google Ads, introducing learners to the platform, how it works, and why it’s a vital tool for online advertising.
- Module 2: Understanding The Google Ads Auction + Bidding A deep dive into the Google Ads auction process and bidding strategies, teaching how to maximize ad visibility while minimizing costs.
- Module 3: Understanding Google Ads Quality Score Metric Learners will understand the importance of Quality Score, how it’s calculated, and how it affects ad performance and cost.
- Module 4: Correct Campaign / Ad Group Structure This module teaches how to structure campaigns and ad groups correctly to ensure better organization and higher efficiency.
- Module 5: Write Ad Copy That Converts The importance of writing compelling ad copy that not only grabs attention but converts clicks into leads and sales is the focus of this module.
- Module 6: Understanding Keywords, Keyword Match Types & More Explores the various types of keywords (broad, phrase, exact) and how to choose the right ones for your campaign.
- Module 7: Negative Keywords And WHY You Must Have Them This module teaches the concept of negative keywords and their importance in reducing irrelevant clicks and improving campaign ROI.
- Module 8: Simple Landing Pages And WHY You Need to Use Them ASAP Learn how to create effective landing pages that align with your ads, increasing conversion rates and improving user experience.
- Module 9: Setting Up Conversion Tracking Correctly Teaches how to set up conversion tracking, ensuring that you can measure the success of your campaigns and optimize for the best results.
- Module 10: How to Optimize And Manage Your AdWords Campaigns This module covers ongoing campaign optimization, ensuring you can manage your campaigns for the highest return on investment.
- Module 11: Setting Up Location Extensions & Google My Business Page Teaches how to leverage location extensions and set up a Google My Business page to enhance local ad visibility.
- Module 12: How to Set Up Remarketing Campaigns Learn the art of remarketing to re-engage users who have interacted with your ads or visited your site but didn’t convert.
- Module 13: (More Advanced) AdWords Scripts And How They Work For more advanced users, this module dives into the world of AdWords scripts, automating aspects of your campaigns for better efficiency.
- Module 14: AdWords Editor Basics & Functions This module teaches the basics of AdWords Editor, a powerful tool for bulk editing and managing large campaigns.
- Module 15: Call Only Ads – A-Z Call Only Campaign Build A comprehensive guide to setting up Call Only campaigns, allowing businesses to drive phone calls directly from ads.
- Module 16: Creating An MCC Account For Easier Client Management Learn how to set up a My Client Center (MCC) account for streamlined management of multiple client accounts, making it easier for agencies to serve their clients efficiently.
Additional Resources
The course also includes a resources tab with a list of essential tools and software to aid in running more effective and streamlined campaigns. These tools can help automate, optimize, and simplify various aspects of campaign management.
Who Is This Course For?
This course is suitable for anyone looking to expand their knowledge of Google Ads, whether for personal business use or to offer as a service to clients. The curriculum is designed to be accessible to beginners while also offering value to more advanced users through its later modules.
By the end of the course, learners will be equipped with all the necessary knowledge to launch, manage, and optimize Google Ads campaigns across any niche, ensuring a high return on ad spend (ROAS) and improved client satisfaction.
For more information and to enroll in the course, visit the official course homepage.
