Description
Molly Pittman – Smart Social Media | 17.5 GB
The Train My Social Media Manager program is a comprehensive training series led by Laura Palladino that provides in-depth knowledge on social media campaign management, content creation, and brand optimization. The program consists of 13 detailed sessions, each packed with tutorials, practical how-tos, and Q&A sessions to offer real-time solutions for participants. Here’s an expanded look at what you’ll gain from this extensive program:
Core Training Overview
On-demand Training with Laura Palladino: Participants will have access to Laura Palladino’s expertise through on-demand training sessions, ensuring flexible learning at your own pace.
13 Sessions of Training Videos: The training includes 13 sessions filled with in-depth, pre-recorded instructional videos. These videos provide step-by-step instructions on various social media topics, alongside Q&A recordings that address common issues encountered by social media managers.
ICOSA Framework for Social Media Campaigns: One of the program’s pillars is the 5-step ICOSA framework, which focuses on planning, launching, and monetizing social media campaigns. The framework is flexible enough to be applied across different industries, whether it’s SaaS (Software as a Service), eCommerce, or Info Products.
Resource Library: The resource library consists of detailed worksheets and templates designed to make implementation easier. These resources are ready to use, giving you the practical tools needed to apply what you’ve learned instantly.
4 Guest Instructors: You’ll also have the opportunity to learn from four guest instructors, each an expert in their own field. This diverse pool of knowledge brings in valuable, varied perspectives that will enhance your understanding of social media management and its many components.
Bonuses Included
The program includes two key bonuses:
- Ambassador Blueprint (valued at $397): This bonus resource helps you craft a powerful ambassador program for your brand.
- Zipify Pages 2-month Membership (valued at $194): This membership gives you access to a suite of tools designed to enhance your eCommerce pages and boost conversions.
Detailed Breakdown of Each Session
Session 1: Think Like a Social Media Manager
The introductory session covers the fundamentals of how to think and operate like a social media manager. Laura Palladino walks participants through the ICOSA framework for different sectors, such as SaaS (using Zipify Apps), eCommerce (using BOOM!), and Info Products (with Smart Marketer). This session sets the foundation by providing a clear understanding of how social media campaigns differ across industries. It concludes with a live Q&A to clarify any immediate questions.
Session 2: Forging Your Brand Identity
This session, featuring guest expert Ezra Firestone, focuses on creating and refining your brand identity. The accompanying Brand Identity Worksheet ensures participants can build a brand that resonates strongly with their target audience. The session also includes a Q&A, where participants can receive feedback on their progress.
Session 3: Finding Your Customer Avatar
Here, the focus shifts to understanding your ideal customer, also known as your “Customer Avatar.” Participants learn why defining customer personas is crucial and how to get into the mindset of their avatar to better tailor social media strategies. Resources like the Customer Persona Canvas and Transformation Grid help learners craft highly specific customer profiles, ensuring their messaging resonates with the right people.
Session 4: Setting Social Media Goals
Goal-setting is a crucial component of any successful campaign, and this session covers how to set realistic, measurable goals for social media. The session includes a walkthrough of key social platforms like Facebook, Instagram, and YouTube. Participants are guided on selecting the most effective advertising platforms for their goals, and the accompanying Goal Setting, Achieving & Measurement Worksheet helps track performance.
Session 5: Content Strategy & ICOSA
This session dives deeper into the ICOSA system, with a particular focus on building a content strategy. A Q&A at the end ensures participants leave with a clear, actionable plan for their own campaigns.
Session 6: Content Ideation
This session delves into the ideation process within the ICOSA framework. You’ll learn how to come up with fresh content ideas and evaluate their potential using tools like Google Analytics. Supporting resources like The Content Grid and The Content Marketing Funnel guide participants in organizing and planning content that aligns with their goals.
Session 7: Content Creation
Session 7 is packed with practical tips for content creation, covering everything from blog posts to video content. Guest instructors like Russ Henneberry and Colleen Taylor join to share insights on editing, video production, and visual systems. Ezra Firestone also returns to share his video content formulas. The provided resources, including a Video Gear Order List and Headline Formulas, are essential for getting started with high-quality content creation.
Session 8: Content Optimization
Learn how to optimize content for better performance in this session, which covers resizing videos for IGTV, creating quote images, and converting horizontal videos to vertical. By the end of this session, you’ll be able to tailor your content for each platform’s unique requirements.
Session 9: Content Syndication
Syndicating content across multiple platforms is essential for maximizing reach. In this session, Laura covers how to upload videos to platforms like YouTube, Facebook, Instagram Stories, and Pinterest. This session is accompanied by practical tutorials and concludes with a Q&A.
Session 10: Content Amplification
Amplification strategies are the focus of this session, particularly how to drive more visibility for your blog posts and email campaigns. After learning how to amplify content effectively, you’ll participate in a Q&A to address any questions.
Session 11: Content Data & Analysis
Data analysis is crucial for refining your social media strategy. This session walks through tools like Facebook Creator Studio and Google Analytics to evaluate content performance. The ICOSA framework is revisited, this time focusing on the final step: reapplying and improving based on data insights.
Session 12: Customer Communication
Learn how to manage customer feedback and protect your brand’s reputation in this session. You’ll receive templates for responding to customer inquiries and issues across social platforms.
Session 13: Giveaways
The final session focuses on running social media giveaways and contests to boost engagement. You’ll be guided through the process, from setting up giveaway rules to measuring their effectiveness.
With this program, participants not only learn how to manage social media accounts but also how to plan and execute successful campaigns, grow brand visibility, and make data-driven decisions to improve future efforts.
