Description
Mina Elias – PPC University | 8.34 GB
Amazon PPC Mastery Coaching Program
This coaching program offers a step-by-step guide to mastering Amazon’s PPC advertising platform, covering everything from campaign creation to advanced analytics and optimization. Whether you’re a beginner or an experienced Amazon seller, this program provides the tools and knowledge needed to elevate your advertising game and maximize profitability.
What You’ll Learn
- Platform Mastery: Navigate and understand the technical aspects of Amazon’s Campaign Manager.
- Campaign Strategies: Learn different campaign types, structures, and strategies tailored to your goals.
- Monitoring Campaigns: Identify red and green flags, and implement effective monitoring practices for scaling.
- Optimization: Use bid management techniques and formulas to enhance profitability and ranking.
- Adaptation: Master foundational concepts to handle Amazon’s continuous platform updates.
Program Content
Chapter 1: Introduction to Amazon PPC
- Overview of Amazon PPC and Campaign Manager.
- Learn the goals and general strategies of PPC.
- Video tutorials for beginners.
Chapter 2: Understanding Campaigns
- Dive into buyer psychology and ad types.
- Tutorials on creating and naming campaigns.
- Strategies for automatic and manual keyword targeting.
Chapter 3: Targeting and Match Types
- Advanced targeting strategies based on competition, categories, and customer behavior.
- Brand protection and adjacent category campaigns.
Chapter 4: Research and Product Ranking
- Use tools like Helium 10 for keyword research.
- PPC strategies to boost organic rankings and upsell products.
- Techniques for tracking and influencing product rank.
Chapter 5: Reports and Optimization
- Analyze search term reports and optimize bids.
- Strategies for handling underperforming campaigns.
- Weekly and bulk sheet optimization processes.
Chapter 6: Analytics and Data Interpretation
- Learn to calculate key metrics like ACOS and TACOS.
- Build custom analytics trackers to monitor campaign performance.
Chapter 7: Demand Side Platform (DSP)
- Introduction to Amazon DSP for automated PPC campaigns.
- Step-by-step guidance on DSP order creation, audience targeting, and creative development.
Why Join This Program?
- Comprehensive coverage of Amazon PPC from basics to advanced techniques.
- Practical, action-oriented tutorials designed to implement in real-time.
- Expert guidance on scaling and adapting campaigns as the platform evolves.
Homepage: Learn more about this program
