Description
John Grimshaw Smart Marketer – Smart Product Creation | 38.1 GB
This comprehensive course is designed to teach you everything you need to know about creating and launching irresistible products that stand out in today’s competitive marketplace. Packed with a wealth of information, tools, and real-world strategies, the course offers 7 in-depth modules, 93 informative videos, and 22 swipeable resources that you can immediately incorporate into your product launch strategy. By the end of the course, you will walk away with a clear, repeatable process that can be integrated into your long-term business growth plans.
What You’ll Learn: Adam’s Product Creation System
At the core of the program is Adam’s Product Creation System, which lays out a step-by-step approach for developing and launching products that resonate with your target audience. This system breaks down the complex process of product creation into manageable steps that can be executed efficiently, whether you’re a new entrepreneur or an experienced business owner. It equips you with actionable strategies for creating products that aren’t just functional but also irresistible—capturing the attention of your audience and driving demand.
In addition, the course includes a Step-by-Step Launch Guide that teaches you how to use AI-driven market research, customer analysis, branding, and more to ensure your product’s success. This launch guide walks you through the intricacies of preparing your product for the market, making sure that every aspect, from research to promotion, is aligned with your business objectives and customer needs.
Course Structure: 7 Modules, 93 Videos, and 22 Swipeable Resources
The course is structured around 7 comprehensive modules, each focusing on a different aspect of product creation and launch. The 93 instructional videos offer detailed explanations and actionable insights, ensuring that you fully understand each step of the process. Plus, you’ll have access to 22 swipeable resources, the exact materials that Adam and his team use for their own product launches. These resources make it easier to implement what you’ve learned by giving you templates, questionnaires, and checklists that streamline the launch process.
Exclusive Launch Bonus: Live Q&A Sessions
As a bonus, the course includes 4 live Q&A sessions where you can get personalized feedback from your instructors. This direct access to experts is invaluable, allowing you to ask specific questions about your product, branding, sourcing, manufacturing, and more. Two of the sessions are hosted by Adam himself, with the other two led by John and Colleen, both seasoned professionals with extensive experience in product development and business strategy. These live sessions offer the perfect opportunity to receive tailored advice and refine your strategies in real time.
Module Breakdown
Here’s an overview of what you’ll learn in each module:
Module 1: Core Concepts of Product Creation
In this foundational module, you’ll dive into the Smart Product Creation Flywheel, a strategic framework that streamlines product development. You’ll also work on your New Product Charter, which lays the groundwork for your product by defining its mission, target market, and unique value proposition.
Module 2: Establishing Your Brand Identity
Your brand’s identity is crucial to product success, and this module guides you through the process of defining it. You’ll explore your Brand Ethos, a key element that shapes how your product is perceived, and answer 9 Key Questions to establish your brand palette, ensuring a consistent and compelling visual and emotional appeal.
Module 3: Problem to Solve
This module focuses on understanding your customers’ needs and market dynamics. You’ll complete the Perfect Customer Questionnaire, designed to help you identify the core problems your product solves. Additionally, you’ll conduct a Competitive Landscape Analysis to find your edge in the market, and explore Top 8 Resources for Trend Analysis to stay ahead of industry shifts.
Module 4: Form the Solution
Now it’s time to turn insights into tangible solutions. This module walks you through assessing costs and margins using the COGS & Margin Assessment Calculator. You’ll also use a Product Brief Template and a Manufacturer Vetting Guide to ensure you’re choosing the best partners for production. Other tools include the Product Packaging Design Checklist and a guide on the Top 10 Things to Audit on Your Quote from manufacturers.
Module 5: Product Manufacturing
The manufacturing process can be complicated, but this module simplifies it with a Weekly Manufacturer Check-In Guide, which outlines best practices and essential questions to ask throughout the production process. This ensures that your product is manufactured efficiently and meets your quality standards.
Module 6: Launch the Solution
This module is all about launching your product effectively. From creating a Customer Identity Questionnaire to gathering testimonials using the Perfect 3 Question Testimonial Builder, you’ll be equipped with the tools to ensure your launch is a success. Additional resources include Buzzbuilder Email Templates, PreOrder Sites Swipe Files, and a Product Demoing Checklist, all of which are designed to maximize buzz and engagement around your product.
Module 7: Product Recombobulation
The final module covers how to adjust and optimize your product post-launch. The Smart Product Creation Workbook will help you refine your product based on customer feedback and performance data, ensuring long-term success and market fit.
Bonus: Live Q&A Sessions
As mentioned earlier, you’ll have access to 4 live Q&A sessions. These sessions offer a rare chance to engage with your instructors directly, gaining insights tailored to your unique situation. Whether you need advice on product ideation, manufacturing, or marketing, these sessions will provide the guidance you need to succeed.
Why This Course Is Essential for Your Growth Strategy
By the end of this course, you’ll have a repeatable product creation system that you can integrate into your broader business strategy, helping you scale and grow. With the right tools, knowledge, and resources, you’ll be able to create products that stand out in crowded markets, capture the attention of your target audience, and generate lasting demand.
For more details and to get started on your product creation journey, visit the homepage here
