Description
Joe Martinez – Lead Generation MasterClass | 2.51 GB
Lead Generation Mastery Course: Optimize Your Paid Media Campaigns
Navigating the complexities of lead generation through paid media campaigns can be challenging. Unlike traditional e-commerce, lead generation not only focuses on conversions but also emphasizes the quality of leads and robust tracking for downstream optimization. This comprehensive course is designed to equip you with strategies and techniques to excel in each stage of lead generation.
Here’s What’s Included:
Course Structure
The course is structured into three main sections, with a total of 28 short lessons spanning approximately three hours. Each lesson is crafted to be bite-sized and focused, ensuring you can easily digest and apply the information.
Section 1 – Generating Leads
- Intro & Agenda: A brief overview of what you can expect in this section.
- Call To Action Strategy: Learn how to design effective calls to action, including:
- The biggest mistakes to avoid.
- Determining the most impactful elements of your CTA.
- Understanding the price of inaction.
- Building frictionless user experiences.
- Designing CTAs that convert.
- Finding Your Audience: Techniques to identify and understand your target audience.
- Generating Leads: An overview of four main strategies to generate leads effectively.
- Building a Foundation:
- Understanding the importance of a solid foundation.
- Excluding duplicate leads.
- Creating a database that works for you.
Section 2 – Improving Lead Quality
- Intro & Agenda: An introduction to improving the quality of your leads.
- Words of Caution: Learn how to set proper expectations for lead quality.
- Defining Goals: What constitutes a good lead? Establish benchmarks for success.
- Ad Copy & Landing Pages: Craft compelling ad copy and design landing pages that convert.
- Lead Gen Form Strategy: Deep dive into optimizing lead generation forms, including:
- Understanding best practices.
- A case study illustrating successful implementation.
- Tips for improving form completion rates.
Section 3 – Converting Down the Funnel
- Intro & Agenda: Overview of strategies for converting leads into customers.
- Data Prep: How to define metrics and requirements for tracking lead quality.
- Retrieving Your Data: Create effective workflows to access and analyze your data.
- Timing Your Optimizations: Learn the importance of timing in optimizing campaigns—why patience is crucial.
- Attribution Matters: Understand the complexities of lead attribution and its impact on your campaigns.
- Defining an MQL: An introduction to Marketing Qualified Leads and how to score your leads effectively.
- Campaign Movement Strategies: Learn to pivot and adapt your strategies as your campaign progresses.
- Developing Cost Per Lead Goals: Establish clear goals for your cost per lead to ensure profitability.
- Conclusion & Recap: Wrap up your learning with a summary of customer generation strategies.
Conclusion
This Lead Generation Mastery Course is designed for marketers and business owners who want to enhance their paid media strategies and generate high-quality leads. With actionable insights and real-world examples, you’ll gain the confidence and skills to optimize your lead generation efforts effectively.
For more details, you can check out the course here.
