Description
Eric Brief Closers Compass | 5.43 GB
How I Closed Over 100 Digital Marketing Clients in One Year: The Repeatable Sales Process That the World’s Best Agencies Are Using Today
If you’re looking to grow your digital marketing agency and scale your client base quickly, learning from proven strategies is essential. This guide is based on Eric Brief’s experience, a seasoned sales expert who’s helped hundreds of digital marketers increase their sales. His approach is built around a repeatable sales process used by the most successful agencies worldwide, enabling him to close over 100 clients in just one year.
What You’ll Learn:
1. The Breakthrough Sales Machine Process
Eric’s sales system is the same process used by an agency that signed 12,000 clients and eventually sold for millions. The key is having a clear and repeatable process that can be adapted and applied consistently across different prospects. This process is built on understanding client needs, overcoming objections, and positioning your agency as the best solution.
You’ll learn:
How to create a structured sales process that leads prospects from initial contact to closing.
The importance of nurturing relationships, even after the first call, to ensure long-term commitment.
The secrets behind scaling client acquisition efforts without needing a massive sales team.
2. How to Fill Your Calendar with Qualified Sales Calls – Without Spending a Dime on Advertising
One of the biggest challenges for agencies is generating qualified leads and filling their sales calendars. Eric’s strategy centers on organic lead generation techniques that don’t require any upfront advertising costs.
Key techniques include:
Leveraging Existing Networks: Tap into your personal and professional network for referrals and warm leads, using proven outreach tactics.
Referral Systems: Set up a process where existing clients and partners send qualified leads your way.
Cold Emailing and Cold Outreach: How to craft compelling cold emails and outreach strategies that result in more sales calls without coming across as spammy or pushy.
By focusing on free methods of lead generation, you can cut down on acquisition costs while still filling your sales funnel with high-quality prospects.
3. The Role of Product vs. Sales in Closing Deals
Contrary to what many think, the product or service itself often isn’t the deciding factor in closing deals. Eric stresses the importance of how you present your agency and position its value over the features of the product.
Here’s what you’ll discover:
What Really Matters: Learn how to shift your focus from selling features to solving problems. Prospects care more about what you can do for them rather than the granular details of your services.
Smashing Objections: Master techniques to handle the most common objections, such as budget constraints, the need for more information, or hesitation to switch from their current provider.
The Power of Follow-Up: How to follow up effectively without being too aggressive and the best practices for staying top-of-mind with prospects.
By understanding these core principles, you’ll improve your close rate significantly and avoid the common pitfalls of pushing too hard on product features rather than the overall value you provide.
About Eric Brief
Eric Brief brings a wealth of sales experience to the table. Having been the #1 salesperson for Web.com in New York for four years, Eric has personally closed over 400 deals and generated millions of dollars in revenue. His expertise lies in building scalable, repeatable sales processes that can be implemented by digital marketing agencies of any size.
Since transitioning from his role at Web.com, Eric has focused on helping digital marketers grow their businesses by teaching them his proven sales process. He has worked with hundreds of agency owners to help them refine their sales techniques, generate more leads, and close more deals. Eric’s methods are grounded in practical experience and real-world success.
What You’ll Get from This Presentation:
Eric’s presentation delivers a practical, no-nonsense approach to digital marketing sales. You’ll gain insights into the same sales techniques that top agencies use to generate millions in revenue and scale their operations. Whether you’re an established agency owner or just starting, you’ll leave with actionable strategies to increase your sales and client base.
Key Takeaways:
Scalable Sales Process: Learn a repeatable process that’s been used by agencies closing thousands of deals.
Organic Lead Generation: Fill your calendar with qualified leads without spending on advertising.
Sales Over Product: Master how to close deals by focusing on problem-solving and overcoming objections, rather than relying solely on the features of your product.
Eric’s proven track record of success makes him a valuable resource for anyone looking to grow their digital marketing agency. By applying these strategies, you’ll be on your way to closing more deals and building a sustainable, profitable business.
To learn more about this sales process and how you can implement it in your own agency, check out the full presentation and resources on Eric Brief’s website.
