Description
Alex Brogan – Newsletter Mastery | 330 MB
WHAT YOU GET
The Core Newsletter Mastery Curriculum
Dive into over 3 hours of comprehensive material that encapsulates everything I’ve learned while scaling two successful newsletters to 60,000 and 50,000 subscribers, generating five-figure monthly revenues. This curriculum covers everything from starting your newsletter to effectively growing and monetizing it.
Special Guest Module 1 (Matt McGarry): Paid Ads
Join industry expert Matt McGarry, who has successfully driven over 5 million subscribers through paid ads for prominent brands like The Hustle, Milk Road, and more. This module includes 1 hour of insightful video and text content, equipping you with the knowledge and tools needed to launch your own effective paid advertising campaigns.
Special Guest Module 2 (Demand Curve): Email Deliverability
Gain valuable insights from Demand Curve, one of the world’s leading growth marketing agencies, known for their work with renowned organizations such as Tumblr, Microsoft, and Clearbit. This module provides essential deliverability strategies to ensure your email newsletters reach their intended audience.
The Newsletter Mastery Bonus Template & Guides
Access 17+ bonus templates designed to streamline your newsletter creation process. These resources cover crucial aspects like identifying your niche, developing brand assets, selecting your tech stack, optimizing conversions, reaching out to sponsors, and much more.
Lifetime Access To All The Course Material
As the newsletter landscape evolves, so will our strategies and tactics. Enjoy lifetime access to all course materials, including periodic updates, ensuring you stay ahead of the curve and continuously refine your approach to success.
The Sovereign Creator Primer
Get exclusive access to core modules from my audience growth course, designed to help you scale your audience rapidly and enhance your newsletter subscriber base.
The Master Delegator Primer
Learn how to find, hire, onboard, and manage a virtual assistant with our core modules from the virtual assistant course. This primer will help you reclaim your time while scaling your newsletter efficiently.
Exclusive Bonuses
Keep scrolling for extra goodies that will further enhance your learning experience—I think you’ll love them!
Course Curriculum Overview
Module 1: Introduction
- Course Goals
- My Journey
- How To Take The Course
- Why Build A Newsletter
- Key Newsletter Terminology
Module 2: The Setup & Foundations
- Choosing Your Newsletter Niche
- Selecting the Type of Newsletter (Content/Voice/Format)
- Branding and Naming Your Newsletter
- Choosing Your Technology Stack
- Building a Landing Page
- Creating a Lead Magnet
- Designing Your Newsletter
- Choosing Your Sending Frequency
- Determining Ideal Sending Times (Day/Time)
Module 3: Growth
- My Experience with “Faster Than Normal” and “The Intelligence Age”
- Differentiating Between Good Growth and Bad Growth
- Evaluating Growth Channels
- Exploring Organic and Paid Growth Channels (Featuring Matt McGarry)
- Harnessing Word of Mouth
Module 4: Engagement
- Understanding What an Engaged List Is and Why It Matters
- Core Engagement Metrics
- Deliverability Essentials (Featuring Demand Curve)
- Strategies to Improve Engagement
Module 5: Monetisation
- Identifying When to Monetise
- Exploring 17 Different Monetisation Strategies (Including Affiliates, Job Boards, Digital Products, Events, and More)
- Tracking Profitability (Unit Economics and Net Profit)
Module 6: Sponsorships
- Determining When to Start Seeking Sponsors
- Creating a Sponsor Kit
- Strategies for Finding and Contacting Sponsors
- Managing Sponsorship Bookings and Calendar
- Pricing Ads
- Writing and Designing Effective Ads
Module 7: Paid Newsletters
- Identifying the Right Time to Go Paid
- Weighing Benefits and Challenges of a Paid Newsletter
- Examples of Successful Paid Newsletters
- Strategies to Convert Free Subscribers to Paid
Module 8: Templates & Guides (17 Resources)
- Newsletter Mastery Niche Finder (Notion)
- Brand Assets and Technology Stack Templates (Notion)
- Landing Page and Design Checklists (Notion)
- Growth Channels and Deliverability Checklists (Notion)
- Ad Pricing Tools (Excel)
- Sponsor Engagement Email Series (Notion)
- Demographic Survey and Media Kit Templates (Excel/Notion)
- Profitability and Unit Economics Models (Excel)
For more information, visit our homepage.
